What is Strategic and Corporate Communication?
The Strategic and Corporate Communication major is a communicative major emphasizing message design. Students learn the specifics of business marketing, company culture, business structure and media influencers. The goal is to teach students how to strategically build effective messages to reach specific goals for any type of organization.
- Strategic and Corporate Communication
- uses research of the competitive market to strategically form messages.
- consists of many classes filled with presentations, class activities, and group projects.
- assists students with business professionalism, intercultural communication, and flexibility to organizational changes.
“When I explain that I am a Strategic and Corporate Communication major, many people assume that it is business communication due to the name itself. However, the main focus of the major is designing effective message in order to advance an organization.”
meet some of our Professors
Dr. Jake Liang - Asisstant Professor - Department of Communication Studies
Jake Liang's research relates to persuasion in communication contexts enabled by technology (including web 2.0 websites, social media platforms, online product reviews, teacher rating systems, and computer agents). He enjoys working with undergraduate students in collaborative research teams. Jake currently works with students on promoting engagement of online content, understanding message vitality, and testing mechanisms responsible for the effects of digital self-representations (e.g., avatars).
Dr. Sara LaBelle - Assistant Professor - Department of Communication Studies
Dr. LaBelle teaches courses in group communication, interpersonal communication, health communication, empirical and applied research methods, and introductory courses for the SCC major. She also enjoys working with undergraduate students on independent collaborative research projects, and is currently working with students to further explore the impact and influence of health literacy in a variety of health and social contexts.
Below: Dr. Kerk Kee, Professor in the Communication Studies Department, discusses his focus of research on virtual organizations and communication, and how he works with his students to create outstanding research projects.
